Start Your Digital Transformation
Marketing for Building Product Companies
Marketing building products isn’t about flashy campaigns or consumer-style advertising. It’s about trust, clarity, and consistency in an industry where buyers take their time and expect accuracy.
Contractors, builders, architects, and commercial decision-makers want to understand how your products perform, where they’re used, and why they should trust your brand.
Intelmedia helps building product manufacturers and distributors turn marketing into a sales-support system — not just a branding exercise.
Contractors, builders, architects, and commercial decision-makers want to understand how your products perform, where they’re used, and why they should trust your brand.
Intelmedia helps building product manufacturers and distributors turn marketing into a sales-support system — not just a branding exercise.
Start Your Digital Transformation
We Understand How Building Products Are Actually Sold
Marketing that supports sales conversations, not just brand awareness.
Content built around:
ᯓ★ Product performance
ᯓ★ Installation considerations
ᯓ★ Code awareness & applications
ᯓ★ Messaging aligned with how contractors and builders evaluate products
Content built around:
ᯓ★ Product performance
ᯓ★ Installation considerations
ᯓ★ Code awareness & applications
ᯓ★ Messaging aligned with how contractors and builders evaluate products
Social Media Built for the Construction Industry
Your social media presence should reinforce credibility — not look like consumer advertising.
Our approach:
➜ Clean, professional visuals
➜ Clear product-aligned messaging
➜ Consistency across all platforms
Our approach:
➜ Clean, professional visuals
➜ Clear product-aligned messaging
➜ Consistency across all platforms
Video Content That Builds Product Confidence
Video is one of the most effective tools for building product companies — when done correctly.
Intelmedia creates:
➜ Product explainer videos
➜ Application and use-case videos
➜ Facility and capability walkthroughs
➜ YouTube-focused content libraries for long-term visibility
Intelmedia creates:
➜ Product explainer videos
➜ Application and use-case videos
➜ Facility and capability walkthroughs
➜ YouTube-focused content libraries for long-term visibility
Industry-Specific Blogs That Support Sales
Content Written for Real Buyers — Not Just SEO
Intelmedia develops technical, industry-specific blogs that:
➜ Educate contractors and builders
➜ Answer real-world product questions
➜ Support sales conversations
➜ Build long-term organic visibility
Intelmedia develops technical, industry-specific blogs that:
➜ Educate contractors and builders
➜ Answer real-world product questions
➜ Support sales conversations
➜ Build long-term organic visibility
Website & Custom Website Calculators
Turn Product Complexity into Competitive Advantage.
Custom calculators help buyers:
➜ Understand requirements faster
➜ Self-educate before contacting sales
➜ Gain confidence in product selection
Custom calculators help buyers:
➜ Understand requirements faster
➜ Self-educate before contacting sales
➜ Gain confidence in product selection
Elevate Your B2B Marketing
We Understand How Building Products Are Actually Sold
Industry Knowledge Is Not Optional. Building product marketing requires more than creative ideas:
➜ Products are technical
➜ Buying cycles are long
➜ Trust is earned over time
We develop messaging that aligns with:
➜ Real-world applications
➜ Installation considerations
➜ Product performance and use cases
The result: content that feels credible to the people who matter most.
➜ Products are technical
➜ Buying cycles are long
➜ Trust is earned over time
We develop messaging that aligns with:
➜ Real-world applications
➜ Installation considerations
➜ Product performance and use cases
The result: content that feels credible to the people who matter most.
Ready to Elevate Your Digital Game?
Why Building Product Companies Choose Intelmedia
Focused. Experienced. Execution-Driven.
➜ Specialized in building products and construction-focused industries
➜ Deep understanding of technical products and buyers
➜ Marketing that supports sales teams — not just brand awareness
➜ Long-term systems, not one-off campaigns
➜ A partner mindset, not a vendor relationship
➜ Specialized in building products and construction-focused industries
➜ Deep understanding of technical products and buyers
➜ Marketing that supports sales teams — not just brand awareness
➜ Long-term systems, not one-off campaigns
➜ A partner mindset, not a vendor relationship
Your B2B Growth Partner
Digital Marketing That Drives B2B Results
Drive qualified leads and shorten your sales cycle with strategic B2B digital marketing. We specialise in helping businesses connect with decision-makers through targeted social media campaigns, compelling video content, clear explainer videos, and SEO strategies that position you as the industry authority your prospects are searching for.
From LinkedIn campaigns that generate meaningful conversations to explainer videos that simplify complex solutions, we create content that resonates with B2B buyers at every stage of their journey.
From LinkedIn campaigns that generate meaningful conversations to explainer videos that simplify complex solutions, we create content that resonates with B2B buyers at every stage of their journey.
Our Offices
Let’s Talk About Marketing Your Building Products
If you’re looking for marketing that understands your products, your buyers, and your sales process, Intelmedia is ready to help.
Talk to a Building Products Marketing Specialist
Talk to a Building Products Marketing Specialist
Address:
10215 178 St NW, Edmonton, AB, Canada, T6M 2K1
Email:
Info@intelmedia.ca
Phone:
Canada: +1 780 257 0416
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If you’d like to talk to our consulting team, contact us via the form and we’ll get back to you shortly.
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